My Biggest Business Regret

Picture of a woman looking out over the mountains.

Before you even launch a business, there are lots of factors to consider, such as a business name, whether to have a website, what products or services to offer, pricing and lots more.

Once you’ve launched, it’s about how you’re going to get people to buy from you, the methods you use, the sales tactics, strategy and so much more.

There is so much to consider and when you are doing it all by yourself, time plays a huge factor and so does playing to your strengths. You can listen to all the advice in the world but ultimately, it’s down to you.

Social media was my best friend

From the autumn of 2018, social media was my best friend. I’d invested a lot of time into it, I had nurtured relationships and it was paying off. I mainly used LinkedIn but I also got involved with Twitter chats and occasionally I dabbled with Facebook groups and Instagram.

My approach was to show up regularly, share lots of tips and advice and be supportive.

It worked. I grew a strong brand name. People recognised my name and my business name. I attracted inbound leads and opportunities. Those who only knew me on social media would recommend me whenever they saw someone posting looking for someone with my skill set and experience.

My content often received good engagement, I enjoyed it and my strategy for growth was going to plan.

From November/December 2018, I even mentored people on how to use LinkedIn effectively, I’d been an active user since 2010/11, I knew what worked and people were keen for me to help them.

So, what was my biggest business regret?

I was sharing lots on social media and I was building an audience. My approach worked for me and it was all going well.

Fast forward to late 2019 and something happened. Maybe it was an algorithm issue but suddenly my content was no longer receiving the reach it once did. I have never been interested in vanity metrics such as the number of followers I had or the number of likes but it was like a switch had been turned off.

Then 2020 hit and social media completely changed, at least it felt like it had for me.

I stopped seeing content from those I used to regularly engage with (no, I wasn’t in a pod – a group where you have to comment and like content from others) and they would tell me that they no longer saw my content either. It was all very odd.

Perhaps it was down to changes with the algorithm or maybe it was because of an influx of new people using LinkedIn or changes to social media habits. I’m really not sure but I don’t believe it was down to my content. I have tested it by repurposing old content and it doesn’t get the same levels of engagement or views it once did.

Louisa, get on with it… what’s your biggest business regret??

Yes, I’m getting to that now!

My biggest business regret was not starting a newsletter.

I know social media is like rented real estate but I was giving so much value via social media, I didn’t feel like I needed a newsletter. Yes, I know it was a silly decision but I genuinely felt it wasn’t needed for me, not for the services I offered.

I think a big part of it was down to not being in the right headspace for it. A little bit of imposter syndrome probably kicked in with me, thinking why would anyone want to sign up?

So, yes, my regret is not starting a mailing list around 2018/19 but in my defence, I also had a lot going on personally and I didn’t want to feel overwhelmed with another thing to do.

What’s changed?

It was 2021, year two of the covid pandemic and I gave myself a talking to!

I was in a very different headspace. I wanted to take back control and I made plans, including the launch of my newsletter, Letters from Louisa.

Compared to when I launched my business, I was heading in a different direction and I realised a newsletter will be a good idea for keeping you informed of what is going on.

Don’t worry, I won’t be spamming you. If you like my social media content and you’re feeling frustrated because you rarely see my content, sign up to receive my newsletter.

When you sign up, I won’t spam you and there won’t be a set date for when it goes out. I’m opting for the element of surprise but it won’t be daily… I don’t have time for that! ?

Don’t make the same mistake

I know it might not seem like a big deal to you right now but don’t make the same mistake I did.

It’s never too late to start an email list.

Be clear in your own mind about why you want to do it, and the purpose it will serve and remember, you own a mailing list, so it is down to you to keep your subscribers. Whereas when you’re reliant on social media, the space isn’t yours, you can’t predict the algorithms or any changes. The platforms are rented space!

About Louisa van Vessem

Ingenious Corner - Louisa van Vessem in Black and White smiling

Hey there! I’m Louisa, and I’m all about teaming up with freelancers, business owners, entrepreneurs, and contractors to help ignite your journey to success.

Think of me as your go-to creative companion, business confidante, and your personal sounding board and cheerleader, all rolled into one. My goal? To serve up a mix of awesome ideas, strategic wisdom, crystal-clear guidance, and a dash of accountability and camaraderie. We’re not just about the destination. We’re all about enjoying the ride and keeping things refreshingly simple and fun.

If you’re on the lookout for a friendly guide to help navigate your business adventures, I’m all ears! Let’s grab a virtual cuppa and chat about the exciting possibilities ahead. Can’t wait to connect!

Let’s connect on social media

Don’t worry, I’m not spending lots of time on social media, I repurpose content across channels at different times.

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