You're brilliant at what you do. But you're too close to see it clearly.
I work with creatives and leaders who are excellent at what they do and stuck on the business around it. The decisions. The strategy. The bit between having good ideas and making them actually work.
What's actually going on
Something isn’t quite connecting.
You’ve got the experience, the ideas. The ambition. But somewhere along the way, things got tangled.
Maybe it’s a decision you can’t make. Maybe it’s too many conflicting decisions at once. Maybe the business works but not quite the way you imagined it would when you started.
That’s usually when people come to me.
Who it's for
Creatives
You're amazing at your work but the business side isn't playing to your strengths - positioning, pricing, attracting the right clients, building something sustainable without losing what makes you good.
Leaders
(Coaches, Consultants, Agency Owners, Recruiters, Exec Teams) You need a thinking partner who'll challenge your assumptions, not just agree with you. Someone with real commercial experience who understands that the right decision isn't always the obvious one.
Either way, you don’t need more advice. You need someone who can help you think more clearly.
What makes me different
I won’t tell you what you want to hear.
I’ll tell you what you need to hear. Sometimes that’s a shift in strategy. Sometimes it’s a mindset thing. Sometimes it’s both.
I listen to what you say and pay attention to what you mean. The unspoken part. That’s usually where the real answer is.
Here’s what that looks like in practice.
Ted* came to me convinced he needed a full rebrand. New services, new website, the whole thing.
I asked one simple question about what had actually changed and he stopped.
Long pause, slight frown.
Turned out nothing had changed. He was reacting to pressure and noise.
So we went back to basics, tightened what mattered, made a few smart tweaks… and he ended up saving money, clearing his head, and bringing in better clients without the need for a full rebrand.
*Name changed for client confidentiality reasons.
Not sure where to start?
There are three ways, depending on what you need.
Got one specific thing to work through?
30 or 60-minute sessions. You bring the topic. You leave with a decision made or a next step you can act on.
Need someone to look at the bigger picture?
A half or full-day intensive to pressure-test your foundations, positioning and direction. You leave with a plan.
Need ongoing strategic support?
A fractional strategic partner who knows your business, acts as a sounding board and offers new ideas.
Unsure as to which is right for you?
→ Book a free 20-minute call and we’ll work it out together. Book now →
What working with me looks like
My job is to strip away what you think you “should” be doing and get back to what actually works.
That might mean untangling your offers, sharpening your positioning, strengthening your foundations, or finally making that decision you’ve been avoiding.
I’ll ask the questions you haven’t considered. I’ll play devil’s advocate. I’ll tell you what I genuinely think, not what’s comfortable to hear.
That’s usually the part people didn’t realise they needed and the part they value most.
"She has an uncanny ability to ask the right questions. Unflappable, practical and incredibly wise." - Tracy Short, Strategic Career & Leadership Advisor
Two sessions. Two new clients.
That's what happens when you stop going round in circles.
“You’ve helped me bag two clients from our one-to-one sessions. That’s an incredible hit rate.”
– Matt Dryzymala, Copywriter
“She skillfully balances flexibility with a results-driven approach.”
– Nadine Le Maître Powrie, Executive & Leadership Coach
“I went from zero comments to posts with over 90 comments in weeks.”
– Iona Currie, Career Coach
“I walked away with a lot more help than I was expecting.”
– Willow Paule, Marketing Strategist
A bit about me
I’m Louisa. I’m a business mentor and strategist based in the North West of England, with 30 years across corporate, SME and self-employed environments – strategy, HR, recruitment and executive support. I’ve worked at Standard Life, Kelloggs, and Mercedes-Benz F1 along the way, and I’ve been running Ingenious Corner since 2017.
I’m also neurodivergent, solo parenting, and my son is autistic. My lived experience shapes how I work as much as my professional background and it’s why clients tell me they feel genuinely understood, not just managed.
“Louisa’s creativity knows no bounds. She has an innate ability to think outside the box, constantly challenging conventional thinking and exploring new perspectives. Her approach to brainstorming is refreshing and inspiring, as she effortlessly combines her vast knowledge with a natural curiosity that fuels her imaginative thinking.”
Nadine Powrie – Nadine Powrie Consultancy
What I stand for
Everything I do comes back to five things:
- Impactful: making a difference, big or small.
- Inclusive: all voices matter and are heard.
- Innovative: staying curious and challenging assumptions.
- Integrity: always do the right thing.
- Intentional: every action has a purpose.
- Fun: enjoy the journey and keep it interesting.
Questions people often ask before getting in touch
A business mentor works alongside you. They help you think more clearly, make better decisions and feel more confident about the actions you take. When you find the right mentor, they will ask you questions you might not have considered, they might play devil’s advocate to challenge your thinking and they will help you gain a different perspective.
Think of it as having a trusted partner who is keen to help you achieve success in a way that’s right for you with no hidden agenda.
Good question!
Honestly, people often need a blend of the two. A consultant usually focuses on a specific problem or is needed to delievr a piece of work. Whereas a mentor is more focused on your thinking, the decisions you make and will help guide you.
If you’re unsure as to what you need, you feel stuck or you need help seeing the bigger picture, mentoring is probably a better fit.
If you have a specific need/challenge and greater depth is needed to help solved a problem, this is where consultancy support comes in.
I’m often described as a mentor, coach, consultant and facilitator rolled into one because of the approach I take.
I work with a lot of neurodivergent business owners – some have an official diagnosis and others don’t. I’m also neurodivergent (officially diagnosed autistic at the age of 43, and I suspect I have ADHD). I also have an autistic child and lots of my friends are neurodivergent.
It means that I understand that each neurodivergent person is different in how they think and work. The way I work with someone is based on understanding what works best for you rather than expecting you to fit around my style.
It’s why I love to understand what makes my clients tick because that helps me understand the best approach to take.
Getting unstuck will be different for everyone and it’s why I don’t take a one-size-fits-all approach.
Getting unstuck usually starts with understanding what the root cause is which is often quite difficult to figure out when you’re stuck and the cause isn’t always what you think it is.
Sometimes it might be that you need to gain clarity, other times it might be imposter syndrome or a confidence issue or something else.
The fastest way to figure out the cause, is to talk it through with someone who sees the patterns you can’t spot. They will ask the right questions and they will tell you what they honestly think.
“What’s different about Louisa is that she genuinely ‘gets’ you and wants to help you succeed. She has a refreshing no-nonsense approach and brings a wealth of experience to the table for you to devour.”
Eleanor Goold, Copywriter
Kreativ Copywriting
Tired of figuring it out alone?
Book a free 20-minute call. No pitch, no pressure. Just a chat about where you are and what would actually help. If I’m not the right fit for you, I will tell you that too.
