Running your own business is exciting but if we’re honest, it’s not always easy. It can feel like as though you’re stuck on a rollercoaster. Whether you’re a creative soul, a leader or part of an organisation, having the right strategic partner by your side can make a huge difference to your experience.
Whether you’re just starting out or you’ve just celebrated your twentieth business birthday, there are days when you wish you could chat with someone who gets it. Someone who can help you figure out what to do next, bounce ideas with, or just be there when you’re feeling stuck – I understand those feelings because that happens to me too!
This is where I step in, think of me as your business wingwoman rather than another consultant who is formal and rigid, I’m the one you need as I take a holistic down to earth approach.
As Matt Drzymala shares, “I had a fantastic strategy session with Louisa where she gave me loads of dead useful ideas for how to remarket myself and show my skills as a writer. Well, her advice was incredible because, within two weeks of implementing her suggestions, I landed work writing for a massive children’s sweets brand. Wow! Amazing advice from a mentor who knows exactly what you need to do to get clients to see you!”
Seven Reasons Why You Need a Strategic Partner for Business Growth in 2025
Let’s be honest, you’re reading this and you might be thinking you don’t need a strategic partner for business growth but keep reading and you’ll understand how someone like me can really make a difference to your business and your sanity!
One: Your second brain
Forget about AI, sometimes you need a real person to talk things through with or to help you with the unknown because you don’t have experience in a particular topic.
How I help: Think of me as your sounding board, your confidant, your go-to for bouncing around ideas and getting feedback. Whether you’re feeling stuck, overwhelmed or you need someone to give you some new ideas and direction, and problem-solve, I’m here to help with all of that, offering practical suggestions and ideas.
Two: Your ‘get things done’ partner
You can have all the ideas in the world but if you’re not implementing them, how will you ever know if they will work?
How I help: I love getting stuck in, taking action and making things happen. If you hate that side of things, I can help with implementing your ideas or I can help guide you by explaining what to do and when.
Three: Your simplicity partner
When I speak to clients and business buddies, I often find that the advice that has been shared is overcomplicated and unneccessary – possibly because someone is trying to sell you something.
How I help: I love to keep things simple! I also love to untangle minds and help ditch those feelings of overwhelm. You tell me what’s going on in your head and I will help untangle the thoughts and ideas and in return I will give you clear and practical solutions that actually work for you.
Four: Your growth enabler
It’s important you feel excited about what’s next because if you don’t, your business will feel like a chore. Growth doesn’t necessarily mean monetary growth, it can mean supporting you in terms of how to make your business work for you rather than the other way around by being more efficient.
How I help: Whether you want to grow in terms of the monetary return or you want to improve the operational side, I can support you with that and guide you through the decisions you need to make. Or maybe you want to make the business work for you so that you can work less, that’s also possible.
Five: Your reality checker
It’s good to dream and dreams help you progress but it’s also important to have someone in your corner that will be honest with you and will help you figure things out.
How I help: I don’t know if it’s because I’m half Dutch and therefore I can be direct or perhaps it’s down to being autistic but I am that person who will be honest with you, I won’t tell you what you want to hear for the sake of it. Sometimes, I even play devil’s advocate by challenging your thinking so that you consider all perspectives.
Six: Your business auditor
Your business should be running smoothly but we can all be a bit too close to what we do, therefore it’s important to check that everything is going well and consider the customer/client journey.
How I help: I can review your processes, website, customer/client experience, team management, sales and marketing, and more to ensure it’s all running well and remains on brand.
Seven: Your accountability buddy
When working for yourself, it’s easy to lose focus. Especially if you’re procrastinating on particular tasks and projects, and it’s even worse when it’s activites that could attract more business and/or make your business more efficient. It often happens because you’re not being held accountable by anyone.
How I help: Depending on how you prefer to work, we can have regular check-in sessions to discuss your next steps and agree what needs to happen and by when.
Bonus reason: Your Business Wingwoman
Above all else, I’m that person who is in your corner and is as invested in your success as you are. Find out more about what a Business Wingwoman does here.
How I help: I bring all my experience, creativity and practical know-how to help you achieve your goals. I’m here to support you, challenge you when needed, be a confidant when needed and celebrate with you.
Who I Love Working With
Creative Souls
As a creative thinker myself, I understand that the typical business approaches don’t always work for you because you’re creative and the traditional ways can feel quite rigid and restrictive. You need someone who can:
- Appreciate your perspective and can translate it to help you develop a plan that works
- Support your vision without restricting your creativity and finds ways to enhance it
- Mixes structure with fluidity
- Bridges the gap between creativity and strategy
Business Leaders
As the CEO in your business, it can feel like you have the weight of the world is on your shoulders because you’re the one making all the decisions, making it incredibly stressful. You need a strategic partner who:
- Thinks strategically, analytically and creatively – a blend of everything
- Understands your need for control but also the realities of that, and therefore offers valuable support
- Provides operational support while you focus on bigger goals
- Brings experience from both SME and corporate environments
- Acts as your trusted sounding board and confidant
Organisations
There are lots of consultancies out there but what you need is a partnership that:
- Brings real-life perspective on inclusivity and diversity
- Bridges the gap between the organisations vision and employee experience
- Combines HR experience with strategic business thinking
- Understands how to balance the needs of the business with the day-to-day running
It’s Time to Take Action!
Having a strategic partner isn’t about giving up control, it’s about knowing you have someone on your side during both the tough times and the good times.
I’ve been self-employed since 2017 and I have seen a lot of changes during that time. From people pivoting their business through to needing to make changes to what they do because of personal reasons. I am also someone who has evolved and changed their business from having an agency model, an online paid community and changing direction.
Before I went self-employed, I was fortunate to gain a lot of experience in the corporate and SME worlds in a range of different industries ranging from FMCG, finance, F1, M.I. (music industry) and tourism. Between that and my personal experiences, I bring a wealth of expertise to help bring your ideas and vision to life. Let’s create something amazing together.
Let’s have a chat about why you need a strategic business partner for business growth in 2025 and the difference it would make to your world.
About Louisa van Vessem
Hey, I’m Louisa – the wingwoman for creatives, leaders and organisations that are ready to bring their vision to life and feel excited about what’s next!
Think of me as your go-to for gaining clarity, problem-solving, creative strategies, mentoring and being more inclusive because it’s time to ‘cut through the noise’.
I love getting to know people who are ready to take action and make a difference. If this sounds like you, I’d love to hear from you! Let’s chat.
Let’s connect on social media
Don’t worry, I’m not spending lots of time on social media, I repurpose content across channels at different times.
LinkedIn | Instagram – Ingenious Corner | Pinterest | YouTube
