Your Wingwoman. Your Strategic Partner.
The experienced person in your corner who helps you develop, grow and make better decisions without the cost or commitment of a full-time hire.
Every growing business reaches a point where you need more than just your own perspective.
You need someone who understands your business deeply, challenges your thinking, and helps you see around corners. Someone who brings real experience, asks the difficult questions, and tells you what they actually think – not what’s comfortable to hear.
In a larger organisation, that’s what a non-executive director or senior leadership team does. For creatives and leaders building something on their own, that’s what I do.
What is a Wingwoman?
A Wingwoman is an ongoing strategic partnership built entirely around what you and your business actually need.
Think of it as having a fractional senior strategic partner. Someone who knows your business, understands your goals, and is genuinely invested in helping you get there. Not a coach who asks questions until you find your own answers. Not a consultant who delivers a report and disappears. Someone who is with you for the long term, thinking alongside you as your business evolves.
I take a holistic approach because our personal and professional lives are interlinked, whether we like it or not. I don’t just look at the business in isolation. I look at where your head is at, what’s driving your decisions, and how your business connects with your wider goals. That’s usually where the real answer lives.
What it looks like in practice
Every Wingwoman arrangement is bespoke because every business is different. Depending on what you need, it can include:
- Strategic development: Working with you on direction, priorities and decisions as your business grows and changes.
- A trusted sounding board: Someone to think things through with before you act. The person you call when you need an honest perspective from someone who genuinely knows your business.
- Challenging your thinking: Asking the questions you haven’t considered, pushing back when something needs pushing back on, and telling you what I genuinely think rather than what’s easy to hear.
- Accountability: Keeping you focused on what actually matters and honest about whether your actions are aligned with your goals.
- A fresh perspective: As I get to know you and your business, I start to see the things you can’t see from the inside. I’ll always tell you what I notice.
- Hands-on involvement: For some clients, a Wingwoman goes beyond strategic support into more active involvement. If that’s what you need, we’ll talk about it.
The arrangement is always built around you. There’s no fixed package because there’s no fixed version of what you need.
Learn more about how a Wingwoman can help you in your business in this blog post.
Who is a Wingwoman for?
A Wingwoman is for creatives and leaders who are building something with real ambition and need experienced, consistent support alongside them as they do it.
It’s particularly right for you if:
- You’re making significant decisions and want someone with genuine business experience to think them through with.
- You want the kind of strategic challenge and support a non-exec or senior leadership team member would provide without the overhead of a full-time hire.
- You’re done figuring it out alone and want someone who knows your business well enough to see the patterns, spot the problems early, and help you move forward with confidence.
How does pricing work?
Every Wingwoman arrangement is different because every client is different but to give you a sense of what a starting point looks like:
A typical baseline arrangement includes two sessions a month (one longer strategic session and one shorter check-in or decision-support call) plus quick messages of support between sessions for things that can’t wait. That means someone is thinking about your business regularly, not just during scheduled calls.
From £650 per month.
Pricing for more intensive arrangements (more sessions, more hands-on involvement, more active strategic input) reflects these elements. We work that out together in conversation, not from a standard package.
The best starting point is a free 20-minute call. We’ll talk about where you are, what you need, and whether working together makes sense. If it does – brilliant. If it doesn’t, I’ll tell you that too.
Testimonials
“Louisa has been my business bestie. She asks challenging questions, holds me accountable and at all times is in my corner. Her knowledge and expertise of marketing, strategy and business operations is exceptional.”
– Willow Paule, Marketing Mentor
“Louisa has been a brilliant confidante and sounding board. More than being able to see the wood for the trees, she has an uncanny ability to ask the right questions. She’s unflappable, practical and incredibly wise – we need people like that in our lives.”
– Tracy Short, Career Consultant
“Louisa was a great help to our business, Amazing If during a period of transition and growth. She was reliable, collaborative and quickly got up to speed with our business and what we needed.”
– Helen Tupper, Co-founder – Squiggly Careers
Not ready for ongoing support yet?
An Energiser Session is a good way to experience working with me before committing to anything ongoing. One focused session, no commitment, and you’ll leave with something useful regardless. Sessions start from £75.
Or book a free 20-minute call and let’s have a proper conversation about where you are and what would actually help.
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How much does business mentoring and consultancy cost?
Sessions start from £75.00 for a focused Energiser Session. The Business Soundcheck starts from £425 and ongoing Wingwoman support starts from £650 per month. All options start with a free 20-minute call.
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Do you work online or in-person?
I work mostly online which means I work with clients across the UK and globally. In-person sessions can be arranged depending on your location. I am based in the North West of England and I have worked with clients across this area and Leeds in Yorkshire.
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How do I know which option is right for me?
If you've got one or two specific things to work through that are quite straightforward, start with an Energiser Session. If you need a deeper look at the bigger picture, as well as the detail, the Business Soundcheck is usually the better fit. If you think you would benefit from monthly support, having me as your Wingwoman would be a better option. Not sure which option would be best for you? Book a free 20-minute call and let's have a chat.
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What's the difference between a mentor, consultant and facilitator?
A mentor uses their experience and gives you honest feedback and guidance. A consultant diagnoses what's not working tells you what to do. A facilitator helps you think things through and guides you.
I do all three, depending on what you need.