The Illuminate VIP Programme

The 3-month Programme for ambitious Creatives and Leaders

who are ready for GROWTH and FREEDOM on their terms.

Ditch the employee mindset, HELLO CEO!

Louisa van Vessem - Workflow Virtual

Do you have a plan for what you want to achieve but for whatever reason, it’s not coming together?

Do you focus on what you want rather than the detail of how you get there?

Have you considered making changes, but found it scary and changed your mind?

Are you procrastinating because nobody is holding you accountable?

Are you looking to expand, grow your team but don’t know where to start?

Have you signed up for group programmes and regretted it because the formula was generic, based on a blueprint that wasn’t right for you?

Are you ready to achieve success on your terms?

When I started my business, I knew it wouldn’t be easy, but it wasn’t quite what I had imagined.

Louisa van Vessem - Ingenious Corner

But then it all changed...

99% of my business has come to me as inbound leads and referrals from clients.

Hi, I'm Louisa!

Founder of Ingenious Corner

I’m an ambitious introvert, I enjoy pushing my boundaries, tearing up rules, playing devil’s advocate and getting results. 

With 20 years of experience in the corporate and SME world, I left a good job in search of a new challenge.

Since then I have grown and scaled, allowing me the freedom to work on my own terms.  

I continue to push myself out of my comfort zone, accept opportunities that come my way and thrive on helping others to do the same.

I love working with people like you, Creatives and Leaders who are ready to take action and want to shine. 

Louisa van Vessem - Workflow Virtual

Thank you, Coach!  I feel motivated and ready for action.  It’s time to turn this “employee” into a CEO!

We came up with a solid and doable action plan. I downloaded. Louisa listened, questioned, chipped in with amazing insights and fresh perspectives and gave me a much-appreciated kick up the backside.  She also checked up on me to make sure I didn’t slip down the slippery slope of procrastination.” 

Kate Pollitt, Brand Consultant

I'm the missing piece between creativity, structure and practicalities

Whereas the idea of detail and strategy might scare you, I LOVE it, I thrive on it.

I’m a blend of creativity and logic, with a sprinkling of perfectionism thrown in.  My approach is to challenge and question, as well as to guide and hold you accountable.

I don’t have a one-size-fits-all approach and it’s not all about the practicalities, it’s also about your mindset. 

We focus on the WHAT, WHY, HOW, as well as the WHO, WHERE, WHEN.

Louisa van Vessem in her office

VIP Programme based on your needs

The format

Two meetings per month.

Meeting 1 – Think Board meeting style with a focus on high-level discussions, a review of strategies, performance and the direction the business is going in.  No minutes, only agreed actions for review at each meeting.

Meeting 2 – Think Management style meeting, this is about digging into the detail.  A review to identify whether you’re on track with your goals and if applicable, KPIs.  Together we will look at what’s working and what isn’t, discussing tactics, brainstorming ideas and identifying priorities.

Session 1 – Business Audit

  • Understanding where you are at right now versus where you want to be.
  • SWOT analysis to identify the position of your business, what is and isn’t working, your USP, etc.

Potential topics for discussion within the meetings:

  • Your vision and the strategy and tactics to get there
  • Your values and the role they play in your business
  • Your offer – products/services and pricing
  • Digital Marketing
  • The customer journey
  • KPIs and goal setting
  • Business structure, including processes
  • Mindset – wave goodbye to imposter syndrome and shiny object syndrome

The detail - what's included

Louisa van Vessem - Workflow Virtual
  • Minimum sign-up of 3 months
  • 2 meetings per month
  • Voice note support for quick sanity checks
  • Accountability to keep you on track – no more hiding
  • A sounding board for your ideas
  • Practical and actionable plans
  • Clarity, direction, laughter, and fun!

Louisa’s good at business strategy, she is smart and insightful and works in an open and honest way. 

She gets on with her job with plenty of good humour.  I also appreciate that Louisa speaks her mind when the time’s right.”

John Espirian, Copywriter

John Espirian

Apply here to be an ILLUMINATOR.

ACTION TAKERS need only apply.

Your investment


£ 1800

Payment plan - 3 x monthly payments

£ 600


The minimum sign-up period is 3-months because it will take time for me to become familiar with your business.

Additional support is available at an additional cost.

If you want to continue on the Illuminator Programme, you can renew for another 3-months or you can pay month by month.

If you commit to quarterly payments, the investment will remain at £1800 (or £600 per month)*.  

If you prefer a rolling month option, the investment is £700 per month*.

*Subject to annual price increases.

We will agree days and times together, it’s about what works for you.

The key here is flexibility and accountability.

Meetings will last between 60 – 120 minutes.

Yes, upon request but will you really have time to listen back to them?

We will keep a log of any agreed actions on Google Drive, this will form a working document.

Are you an ambitious Coach or a Creative who is ready to grow and scale your business?

Do you have a strategy for achieving the success you desire on your terms or are you ‘winging’ it? 

Have you previously signed up to group programmes but not got the results you’d hoped for?  Mainly because it was a generic blueprint rather than bespoke help and support based on your values and aspirations.

I created this programme because it gives you accountability and the focus is on everything, not a specific area.

The theory:  I graduated in 2001 with a BA (HONS) degree in Tourism Management and before you wonder what the link is with tourism, it was effectively a business degree.  As part of it, I studied management, leadership, marketing, planning and more.

The practical stuff:  My experience comes from the corporate and SME worlds and a variety of industries including the music industry, FMCG (Kellogg’s) and financial services.  I’m like a sponge with a photographic memory.  I have seen what works and what doesn’t.  I’ve managed people, I’ve been involved in hundreds of board and senior meetings, I’ve been part of implementing strategies, processes and analysing data.

My own business:  I launched in 2017, and during that time, I’ve worked with lots of different types of businesses.  I understand the balance between practicalities and creativity, I’ve drawn on my own experiences and as others often say, I have the knack of instinctively knowing what works and how to get there.

My approach and style.  

I’m all about collaboration rather than telling.  Yes, I can guide you and I can tell you what works, but I won’t insist on you doing something.

That’s not to say you’re in for an easy ride. I will hold you accountable and I will challenge you.  Clients often tell me that one reason why they love working with me is because of my honesty and transparency.  I won’t tell you what you want to hear for the sake of it.  I am constructive with my feedback but sometimes I will play devil’s advocate.

Throw into that flexibility and fun, as well as ensuring the decisions you make are inline with your values.

Awesome, you’re ready to be an Illuminator! 

You need to APPLY and decide on your investment plan.

I want to make sure this programme is right for you and that we are a good fit.

Complete the form now and I can’t wait to hear from you.

Sometimes, it’s about perspective and I bet you are both but you don’t realise it.

I have experience of working in lots of different industries, I’m confident I can help you too but book a call with me and let’s have a chat.

Claire Reed

Claire Reed, Virtual Marketing Assistant

“Louisa really is FANTASTIC at what she does. She makes you uncomfortable, which is a good thing as you get out of your comfy comfort zone and are made to think differently.

She is your biggest cheerleader and helps you to realise your potential and helps you see where your strengths lie and manages to extract things from you that you didn’t even think about, as she asks the right questions.

She pushes your boundaries and loves playing devil’s advocate with you, which really helps you grow as a person and realise there are other ways of doing things within your role and business.

Louisa is also a complete realist, which helps me as I am a bit of a dreamer, but she tells you how it is and grounds you, which I greatly appreciated and needed!

Louisa has helped me, think more strategically and come up with a plan of action that will help me to succeed.

I am really grateful I worked with Louisa and highly recommend her to anyone that may be feeling a little stuck, lost in their business right now, and not knowing which direction to take it.

Louisa is your woman. She is like your little business handbook in your pocket when you need sound advice and a good talking to if you’re feeling a lack of confidence in your abilities.”

“I was struggling to move my audience and to move from one part of my business to the full coaching and I loved the session on why it is important to know why you do what you do. 

I like to brainstorm so having Louisa to do that with when you are on your own in business is so valuable.  Louisa is great at holding you accountable so you don’t start to slip.  Gaining an outside perspective on what my audience would likely want to hear was great but also tapping into the knowledge Louisa has on what grabs attention and what is important to keep doing was great. The result was less time wasted and more consistency.

Louisa knows how to help you build on what you have and reach further afield. I highly recommend her 1:2:1 programme, money well spent.”

Client - Iona Currie

Iona Currie, Managing Director